Better Pet Training. Empowered Pet Parents.

As a pet parent, you want the best for your loved ones. Join Friendlysniff on our journey to build humane training and quality of life technologies to those who love us most.

We build humane tech for pets.

Pets are wonderful, beautiful additions to our lives. They deserve the best – and that’s why we are on a mission to build the best technology to train, comfort, and empower pets in the most humane possible way.

Our latest projects include a tension training leash to prevent pulling while walking, a smart-cooling dog bed, and dog-cooling collar that will give your pet more comfort wherever they are.

Let us know how we’re doing on Facebook, Twitter, or shoot us a direct email at

Our Full Product Catalog is Coming Soon.